My morning skin care routine begins with splashing my face with cool to tepid water and gently dabbing it dry with a face cloth. Lets face it ladies if you have cleansed (as you should) before going to bed - your face is not dirty, so no need to go through the cleansing process again. As Shopper's beauty consultant Gina and other skin care experts have told me over the years - cleansing in the morning strips all the goodness from your night time skin care.